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Its worth a LOT more than 3X monthly earnings
If it was just a WL that was driven via media buys and had built up a avg amount of type in as a result, maybe, but its got solid organic traffic.
Obvously Price depends on a LOT more info that than you posted here, but we bought a dating site with a similar profile (organic traffic, no.1 for a few decent kw, the site was not a WL, but was powered by a larger site) and I think we paid about 6 months earnings. We might have gone a bit higher, but he really was motivated to sell.
But that included keeping the original owners on to a certain extent. We do NOT do SEO, so if we buy a site driven completely via search traffic, I want to know someone who knows what the hell they are doing is on top of it. We made sure to pay it out in chunks and tie the numbers to the traffic levels (it was complicated, but you get the picture) I don't want to buy a site that ranks #1 for a bunch of good kw that drive all the traffic, then sell it just to have the owner go out and try to duplicate it all over again and compete with me, lol.
Sorry to go off on a tangent. Id GUESS (without the info) 6-9 Months earrings
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