Originally Posted by ravo

I understand your train of thought, but unfortunately it just isn't true.

If my traffic didn't convert, how come I've been able to sell it for the past 15 years? Some buyers have been buying continuously for the past 10 years. And these are smart companies with full-time media buyers and traffic analysts on staff.

It's really all about division of labour - some people/organizations are good at traffic generation, others are good at conversions.