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Think of it this way.
Straight traffic are guys who fuck their wives but need to see something different here and there.
Gay traffic has lots of closeted guys who are practically forced to fuck their wives but DREAM about a man and have never gotten to try it.
Which is more likely to spend money? The one who is lacking what they want more.
Gay = Pay
Full disclosure I am drunk and just made this all up as I have never pushed gay traffic as I personally would not enjoy looking at gay banners and such and that is my reason why.
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Go Fuck Yourself! 
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