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Adwords is going to be an expensive route to start with, until you get your conversions decent. But if you have deep pockets, you'll learn quickly that way.
Are you talking about email drops or just building a list and setting up an autoresponder? If you're talking about mail drops, I'd recommend going to some of the in-person shows, making friends, and networking. Affiliate relationships are the easiest way to make a quick buck.
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