Quote:
Originally Posted by suesheboy
Quality and relevance of landing pages? Geotrargeting? Do they (or you) have conversion turned on?
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It's not 10/10 for nothing. Pages are perfect. Whereas they just have the storeitem page, on similar pages like they have on this certain item, we get no further than 6/10, maybe 7/10. We target only our small country. We have conversions turned on, this week we're trying the CPA (1,5x their selling price) instead of CPC. Yesterday that cost us money, while still only getting third pos.
The only thing i can think of it that they have more Social media presence and exist longer than the URL we market now, which is only 14 months old.
Quote:
Originally Posted by suesheboy
Some people advertise to get customers and are willing to lose money on the first sale, use Adwords for branding more than direct sales, or know well enough what their cost of acquisition is worth.
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Yup, i said that in a previous post. Could be the case, but this 'must' be costing them a lot of money. Their store has many other items so they are basicly throwing away money.