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How is the story BS? It's not meant to be a "hot business idea" for you to copy, it's an example of how someone can sell a product that solves a problem and make a livable income.
If you don't think someone can make $4k/mo selling a product online that they would personally use, I'm curious how you actually make a living.
As for the product being available for cheap on alibaba.com, it wouldn't be the first time a cheap product was repackaged and sold as a more expensive niche item.
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