Thread: Business Who's shooting in 4k?
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Old 09-26-2014, 06:30 AM  
PR_Glen
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Originally Posted by Elli View Post
I've been looking into it, too. Not all NLEs can handle true 4k. There are a couple schools of thought on processing workflows. And of course the hard drive space... but I remember that was an issue when 1080p came out, too. Onward and upward we go!

If you can see pimples and scars at 1080p, what can you see at 4k? *cringe*
I thought the same when 1080p was first came out and a lot of the first stuff we had coming in had those problems, but only because it was new. It needs to be shot better in general and people didn't get away with as much and it has come a long way. 4k is no different, if anything its SO good it gives it a natural 3d feel to it and you see textures from all depths instead of just the model so this helps.

It's definitely an expensive upgrade and involves a learning curve both with producers and the people encoding it for their sites, so I understand why some of you would be hesitant or have doubts, but it absolutely is the future of high end content and it is already getting popular--fast.
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