Quote:
Originally Posted by InfoGuy
Putting aside any potentially miniscule SERP advantages with having a keyword domain with a new alt tld, the more important factor is how much credibility your site conveys to a potential customer. Ranking #1 means nothing if the potential customer doesn't trust your site enough to pull out their credit card.
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I think these will just be memorable and somewhat easy to brand.
edit: If google ranks anything #1 for an extended period; people will trust it and share it.