Quote:
Originally Posted by InfoGuy
Putting aside any potentially miniscule SERP advantages with having a keyword domain with a new alt tld, the more important factor is how much credibility your site conveys to a potential customer. Ranking #1 means nothing if the potential customer doesn't trust your site enough to pull out their credit card.
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Not necessarily true. They only have to trust your site enough to use it and keep coming back for more, not necessarily provide you their card or credentials. If you can reach an automated threshold of interested traffic you can do wonders with advertising revenue.