Originally Posted by PAR

What would you sight as the biggest reason for now making 5X more?
Are the traffic sources the same? Is the site(s) the same? are the ad units the same?

For your eCPM to go up 5X across the board with no increase in traffic or change in the site or ad unit type, or traffic quality... I wonder what you would say changed in the new system that would cause such a drastic increase resulting in buyers paying 5X more for the same traffic?