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KRL,
I dont think that they actually mean the sales of the magazine it's self. I think that they mean the industry. Consider how much Jack Daniels pays in ads in thos mag every month.
My wife worked for a business magazine for some time. We were amazed when we found out that they really dont care how many of the monthly magazines are bought. Or how many are mailed on sub.. That is not where they make the money. They only care how many are printed, and they use those stats for the sales of the ad's. It's crazy how they get away with it, but there is no real way for the the people placing the ad to know if it worked... There are no click throughs..
The magazine only mad 3% of their income from the sales of the magazines.
As for the stats in general, I have no idea where they got the info, but most of it seems pretty close.
POrnwolf.. I think that they guessed those stats..about CP. But you never know.. DId you notice that aol, msn and yahoo, say that they know who the top 10 spammers are, but have yet to do anything about them?? AMazing...
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