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You have to understand the history of this legislation.
I was promulgated originally to prevent the auto manufacturers from selling direct and selling in an anticompetitive manner. However, it also made it unlawful for the automakers to demand exclusivity of their franchisees offering competing brands at their dealerships.
As example: a dealer could sell both Toyota and Ford cars.
Musk has taken the same sales strategy as Apple that of selling direct. Where Musk has gone a different direction is in his willingness to share some of the technology of the electric automobile that Tesla has developed. The is an ulterior motive here -- he wants to wholesale the battery packs perhaps.
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