I just got a new debit card in the mail because my card was used at Home Depot -- it was the old style and not one with the security chip.
I think the cost of the new cards with a chip will be offset by lowered bank loses due to charge offs for fraud.
However, there may be an annual fee for the card -- that would not surprise me. B of A does that now on my credit card with the EVA chip. I have had that for a couple of years now as it works in Europe without problems. Damn thing costs $60/yr but my interest rate is 9.98% if I carry a balance.
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