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And finally the last, but not less important step,
Test the user-friendliness of your site. Can your readers get around your site with ease or is it like finding a needle-in-a-haystack to get any useful content out? Some things to consider include:
Weave in lots of links to make sure that readers move smoothly through your site.
Provide easy menus or lists for readers to find information quickly.
Avoid creating a sense of "those-in-the-know-know-where-to-go". Ask yourself would you bother finding things out if you felt that about a website's attitude to navigating around it?
Fix up shoddy internal search engines.
Don't hide what matters. Equally, don't make it hard to find - what you feel is intuitively obvious should be tested on a wider research group than your intuition.
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