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Years ago when I was a tire wholesaler there was a homeless guy I would give a few bucks to that would panhandle in the same area everyday and he wore an old ripped nasty Pirelli winter coat. When my Pirelli rep was in town I drove us by on the way to lunch and said it was bad publicity and Pirelli should get the guy a new coat.
A week later I get a package from Pirelli with a note with the packing list telling me to make sure the bum got the enclosed new coat. It was a Michelin jacket, lol.
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