Quote:
Originally Posted by Cameltoepro
For the last 30 days I have a avg bounce rate of 69.33 for one of my paysites. How does that stack up for the industry avg?
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Bounce rates from 25% to 30% are most likely as low as you?ll see them with everything working correctly. Anything under 40% that?s not the result of a broken GA installation is excellent, and indicative of a well built, professionally designed website that is meeting its users? needs.
On the other hand, a bounce rate that low may also reflect a lack of dynamic (blogs, news, etc.) content on the website, which may or may not be beneficial.
I personally look at pages that have a high bounce rate (maybe 65%+), check if maybe the titles and descriptions don't properly match the content and make changes if needed. That's pretty much the purpose of bounce rate but it's nice to have a tool to check it.