New sites from companies that may or may not be around in a year or rock solid sites from a program that has more staying power than Peter North on a Viagra bender?
Seriously, at this point, seems like going with a brand... like... umm... say...
Homegrown for example seems like the better long term money play, but I may be sort of biased in that opinion.
Not many real companies left producing new content, that's for sure...