View Single Post
Old 10-31-2014, 09:54 AM  
PAR
Confirmed User
 
PAR's Avatar
 
Industry Role:
Join Date: May 2005
Posts: 1,835
Adblocker 101:
Couple obvious points
If you change /track/ to /qwert/ you may get around the block if the base URL is not blocked.
The more traffic/people that see the ads loading the faster the new link structure will be added to ad blocker.
Currently no real adblock on mobile...

Now for some fun:
Beating ad blocker will not make the cash fall from the sky like it is 1999...!
You can expect 1-15% more ad loads,
This new found 1-15% will be in the way of ad loads that will be shown to people that don't want to see your ads...
This will resulting in them not clicking on your ads
---- ok a few will but we are talking about 1 in like 10,000 ----
So this will make your CTR's look 1-15% worse than they really are...
Expect to be changing links a lot...
Ad blocker list is updated weekly sometimes more...
And what do you get for all this hard work....
About a 1% increase in $ --- with that extra $1 you can really make it rain...

This means that you need to wait for the program to change their links...
They the program owners need to now support and maintain all new and old link structures for you...
Wash Rinse Repeat ...
How long until this causes a fuckup and you see a larger than 1% drop in sales...
---Opps their system no-longer supports the links you forgot to update so it didn't track your sales so sorry... Guess you wont be making it rain that month...

So what can you do if you are hell bent on getting that 1%:

You the website owner need to help yourself and solve a couple issues.
1- You need to start hosting your own ad creatives and not hotlinking them from the sponsors.
2- You need to stop linking directly to www.sponsor.com/track=12345 and start using redirects etc..
*added value is with proper stats you can now track your own links...
3- For the longterm you need to add a couple things:
A) script to your page that detects that adblocker is being uses..
*simple load a pixel from a known blocked value.. if adblocker is being used it wont load.
B) script that check to see if said pixel has loaded.. again .. if adblocker is being used it wont load.
C) script to force ab creatives and links from a backup not blocked location.
D) Setup a few domains that can be simbolicaly used.. add a new one a month check your current ones

When you redirect a link from a not blocked domain etc.. it still loads.

Keep in mind you should be checking your sites with ad blocker weekly your own sites.
Simple make a page that loads 1 image *using the same path as yoru ads* from each of your domains..
Turn on ad blocker..
See the ones that are not loading anymore, they are being blocked.

Or again you could wait for ALL the sponsors you send traffic to, to update, maintain, etc and then wait again for them to do it all over again when they get blocked again, and again, and again..
PAR is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote