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Originally Posted by The Porn Nerd
Thanks for this! What worries me is the learning curve (i.e., spending thousands+) to figure out the knack of making profitable media buys. Also, I am sure that most direct affiliates are pushing cams and dating and not paysites?
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The top promoted products on ad networks are 1. Dating 2. Penis growth and 3. Cams. However, you look at companies like Crak Revenue, Mindgeek, BangBros, Paperstreetcash and a few others, they are buying for their paysites and killing it still. I know a lot of you won't believe me but it's the truth. These guys adapted their products, built new landing pages and put effort into their creatives, they achieve a much higher CTR than your dating/cams guys which helps them compete.
Paysites still convert, you just have to know the traffic you are buying and cater your product to them in a way that they whip out the credit cards. Niche content, keyword targeting, geo targeting are all great ways of fine tuning your traffic, from there you can gather data then optimize further, target to certain times of the day when you make the sales, cut out the rest of the day and don't waste your budget.
Like I said initially, self serving ad platforms make all of this possible, the options that we develop are all done to help our clients be as successful as possible.