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Originally Posted by The Porn Nerd
Thanks for this great info!
Question: what kind of budget/learning curve does it take to fine tune these parameters? 1K? 5K? Because it seems to me you can spend (not 'waste') a lot of $$$ trying to figure out these aspects (time of day, country, keywords, etc).
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Like Rob says, there are a lot of variables that come into play when factoring in how it's going, as long as you learn from your mistakes, I believe that the loss of $ was worth it, you are smarter for the next time you try it.
If you already generate sales then you already have data to pull from. Do you make most of your sales at night, on specific days, at specific hours? Where's the pattern, when you find it, start there in a self serving platform. It's easier to expand your settings than it is to narrow them down, you could already be in a hole for $1,000 by the time you narrow it down as opposed to be maybe being 50% down on a $200 spend by starting out slowly.
You already have your keyword data because you built your paysites around a niche and an idea. You know your market because your past sales tells you where the majority of your sales came from, is it USA, UK, CA? You can find out and use that. Many people don't believe they should buy traffic, it seems daunting at first but just in this thread you can see some people understand a bit better how it works. So long as you have data to lean on, it is half the battle, the rest is all in your creatives, landing pages, content, how you show it and to who you show it.