Quote:
Originally Posted by Roald
IMO having some knowledge in a lot of fields on a bunch of different jobs is not what most are looking for.
Personally I can understand companies prefer someone having a strong track record at 1 or 2 companies for a proper period of time in 1 or 2 particular fields.
Media buying is not easy. Finding new affiliates is not easy. Generating sales and growing revenue these days is not easy. If you were really good at it you wouldnt be here trying to find a job cause people would hire you in a heartbeat.
Don't take it personal please but 16 years of experience in this industry doesnt mean much these days. At least not to me  |
Agreed.
There are only 2 questions when it comes to hiring people in this business.
*** Do I need your skills to run my operation (programer, designer, assistant etc)
OR if you are involved in our sales, marketing, traffic / affiliate generation...
*** Will you cover the cost of paying your salary +++..... Am I financially better off than I would be without you.
Thats IT. Nothing more. Most people who call themselves media buyer really aren't much more then a rolodex of where to acquire the traffic. Thats easy. Any media buyer who is really good is working for themselves as an affiliate. And affiliate reps are becoming less and less important (assuming you skill is JUST helping affiliates by answering questions, getting creatives made etc and you don't know much about marketing or traffic generation)
These days, there are VERY few sophisticated affiliates who are unaware of a site or program in their specific vertical. Chances are they are working with, or have tried most programs that would be a good fit for their traffic. Im not saying a new rep can't bring in sales, but in the old days, when you had 10 programs to choose from that would convert for you...sure, maybe you went with the rep you liked the most, or partied with etc, but these days...Its ALL ROI. The biggest affiliates (say 50+ joins a day) are all running their own stats programs that look at the roi and rotate in the highest performing offers to squeeze out every nickel from every impression. Not that we haven't always cared about ROI, but anyone who owns a large program or is a large affiliate knows what Im talking about. The vibe is different. Less wild west, more nuts and bolts.
2c