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Old 11-16-2014, 09:46 AM  
Major (Tom)
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Join Date: Nov 2003
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Quote:
Originally Posted by pompousjohn View Post
There are a lot of things that would be nice like that but the problem is with Netbilling at least they don't get the prepaid flag till after the card is processed.

What I have discovered is that prepaid or not, there are a lot of card types that just aren't going to rebill.

So I take all my historical data and I determine, overall, the average conversion rate for all cards.

Then I look at the decline reasons. How many were declined for insufficient funds? How many for fraud? (stolen card) etc.

For example, per my last review, (6 months ago) I found my credit card submissions were approved 28.67% of the time.

22% of the time on initial and 37.33% on recurring

Of all my approved transactions, 52% are recurring transactions, the rest are initial.

The declines on initial were 1.58% of the time for fraud, 15% for insufficient funds. (the rest other.)
On recurring, 4% for fraud and 28% for insufficient funds.

So now I know if a particular bin % is approved significantly less than 37% of the time on recurring billing and its significantly over 28% of the time for insufficient funds, then it's a bullshit card that I don't need.

I found cards listed as prepaid that performed well, and other not listed that don't perform at all.

for example for the test period, which spanned around 5 months, I had 960 transaction attempts with bin # 425032

This is a Green Dot Visa card, very popular with affiliates who like to scam PPS programs. You can buy them at Walgreens and a lot of other places.

only 81 approvals. of those 81 approvals only 10 were recurring. there were 316 declines for insufficient funds, roughly 33%

Obviously I am better off without that BIN #

And I went down and made the same analysis with all bin #'s that had more than 100 transactions on them, found some surprising things, banned the shit bins, conversions went from 33 to 45% (though gross sales volume suffered of course)

I do really wish Netbilling would allow me to permit prepaid cards on trial offers but allow on full joins. But for now I just do my best with what I got.
Netbilling is archaic.
Ds
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