From our past discussion of IMDB being gamed, here is a verified report regarding gaming of the NYT best sellers list:
How the Religious Right Scams Its Way Onto the NY Times Bestseller List - The Daily Beast
Gaming IMDB is far easier since it's free accounts rather than paid books used to set ranks and ratings. And if a bunch of hacks running evangelical churches have figured it out, you can bet the heavyweights at SONY and WB and major Publishers are way ahead of them.
