Quote:
Originally Posted by Relentless
Spending 25K to earn 27K isn't scary at all.
In fact, it's a great reason to spend 30K next time.
Scary is spending 500 to earn 30 
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Very true. I suppose I should have said it's scary to spend 25K and NOT make even 27K back. Or, as you point out, spend 25K to make back....17K. LOL
Quote:
Originally Posted by Ross
It's about scale and ambition in the end. No one starts out spending $25k to make $30k, you ramp up to that and by then you have learned so much that it is less scary to do and more about where you can take it to. 20% average return is pretty solid, you then live for those days where you do 50%, 75% profit and take all the information out of it you can to try and make those days happen more consistently to raise your profit margin to 30%. It's a numbers game.
Would you be happy with a 20% annual return on your stock portfolio? I sure would.
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Yes I would be happy with a 20% return on stocks BUT advertising is not "investing" (per se). Or, if it is, it's short-term and more like day trading. LOL
But I hear what you are saying. What is an appropriate "starting budget" to test so as to gather enough data to scale (profitably)?