Originally Posted by Marshal

Tube networks are (mostly) selling traffic per click, not per view. With healthy CTR of 1-2%, you will have to divide that data by 50-100x times and multiply it by total number of banner spots. Plus, they have to give their 50% share to traffic brokers (unless they own their own traffic broker).

With 100mil uniques per day that would be up to 1-5 million per year in revenue. There's also a lot of expenses on hosting and good CDN, and on stuff that has to make that work perfect, so I would say you can cut that to 50%.

Btw, I'm not sure there are too many networks with 100 million uniques a day...