Originally Posted by Far-L

Sorry, as this is going to sound pretty harsh, but if you have to ask that question then you probably aren't going to know how to build the brand regardless.

Any term, made up or existing in any form, can be branded with varying degrees of difficulty. Anyone that says otherwise I would challenge to a branding duel.

Just so you don't feel singled out by my critique, I challenge most of those giving you apparently sage advice in this thread to demonstrate their own branding success. There are precious few successful BRANDS in adult.