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Old 11-28-2014, 05:40 AM  
DamageX
Marketing & Strategy
 
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Join Date: Jun 2001
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Quote:
Originally Posted by RummyBoy View Post
You'd be betting the wrong way. Sex.com is a completely different kettle of fish.

Capital values aside, give me the choice (without knowing the amount of commerce happening at either URL) and I would surmise that sex.com receives VASTLY higher traffic of the type known as "type-in traffic" because its a single word and descriptive of an entire industry. Such traffic converts incredibly well to sales because the owner knows what the people typing in the URL are looking for and can serve the relevant product.

Z.com is a fantastic URL but it's much clear as to what visitors (if any) would be looking for.

Sex.com would have to be valued based on the capital value plus a multi-year calculation of the revenue generated by URL.
Those guys are still crying in their beers about that purchase. They never broke even on it.
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