I would have to say for young dudes it is the promise of submissive women and power, and the chance to "fight" all the hate directed at them.
For the women, it is the traditional role. The big secret about women, that they'll only tell you if you know then well, is that they're conflicted and sometimes wish for loss of control, not just in bed, in life.
Islam seems like an extreme form of that for women to me, but so do most fetishes, crimes, religions, political beliefs, appetites and hobbies. I guess I'm not an extremist that wishes to annihilate myself within a larger group so I have less understanding.
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