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I used to buy storage units and sold the stuff online, but I didn't really have a store or focus on one product. However, I did date a girl several years ago that sold jewelry that she made online. After a year or so of trial and error she started focusing on just anklets and toe rings and a few other niche products and that was when it started to pick up for her. She said that by trying to do too many different thing she couldn't offer enough choices in enough categories to satisfy customers, but by focusing on a niche she could give them many choices and become an expert in that niche.
So, you might do that. Pick a few different areas of that big market and focus on just those.
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