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Originally Posted by clickhappy
But I dont know anything about the business. The inventory, terminology, competition from Etsy/Ebay/Amazon etc.
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One of the reasons that so many small businesses fail is because the owner doesn't have an good understanding of the industry and the product. That is absolutely essential.
You need to go get a job in a jewelry store and work there for a year. After that, you'll have a much, much better understanding of what you are doing.
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Maybe just sell mens items since guys arent as fussy as women?
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When it comes to jewelry, men are much more fussy than women. Most men don't wear as much jewelry as women, so they tend to be pickier about what they do buy, are less likely to spend a lot of money on it, and don't make the best repeat customers (since they don't buy much of it).