Quote:
Originally Posted by chloelewis
Instead of blocking prepaid cards, why not work on your product to give them a reason to buy again the month after?
You guys talk about credit cards and stuff. They are CUSTOMERS. Work on your product and make them happy and they will buy again the next month.
You want your customers to be with you longterm because they forget to cancel or because your product is so good that they stick around?
If your business model is to rely on people forgetting to cancel... your problem is poor business fundamentals, not pre-paid cards.  |
Bingo.
There are far too few discussions on adult webmaster boards about how to deliver a better product, maintain good customer service practices, and do things that will result in happy long-term customers.
In addition, it's fallacious to think that banning prepaid cards is going to result in those customers giving out a regular credit card number instead. They'll just go to one of the thousands of other porn websites out there that will take prepaid cards. Banning them will only result in lost sales, and it will add up over time.
I used prepaid cards for all subscription-model purchases, including magazines, research websites, etc. If I was still subscribing to porn websites I would use them there, as well. Automatic rebills of subscriptions (without asking the customer if it is okay) is a scummy business practice, and it's very common in this industry. The industry already has a very bad reputation among many users because of the prevalence of ridiculous business practices and scams from years past. It's no wonder that more people are switching to prepaid cards that allow them to curb it.