Quote:
Originally Posted by kane
They do it because they want to cash in on both sweeps periods. This year the first ratings reporting period (this is when they collect numbers that they use to set their advertising prices for the network) was Oct 30-Nov 26. So they wanted fresh Walking Dead episodes in there to kick up the overall network ratings.
The next one runs from Jan 29 to Feb 25 so they will be running fresh episodes then as well so they can get those ratings numbers as well.
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Thanks for the info. Although, in ideal world, this things should "even out" because advertising buyers would know of these tricks and know that "real" ratings are not as high.