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That's true, but the standard free market rules doesn't apply in this industry as much as in others, because the content isn't as comparable as regular goods. Where in real world company A and B sells furniture, then usually that one gets the most customers (survives) which sells it cheaper (if the quality is around the same). But with porn people are sometimes looking for a pornstar they like (they fall in love with) and not every site has content with that particular model..
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