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Old 12-04-2014, 12:36 PM  
Elli
Reach for those stars!
 
Industry Role:
Join Date: Apr 2003
Location: Vancouver, BC
Posts: 17,991
Quote:
Originally Posted by seeric View Post
Well, I have much bigger lists than a lot of people on here.

I have an email background.

Porners can tell stories all they want, CANN Spam compliant email is not a valuable revenue stream. It's supplemental income at best, but I've found it to be more of a branding exercise these days if you don't want to spend 10 - 20 k per month on mailing, and have it be a giant pain in the ass to make your money back.

I don't care who it is, they all spam box on every one of my email addys, Brazzers, RK, Twistys, Vivid, Wicked, you name it, spam box.

A few will get through here and there, but for the most part the big three are VERY VERY good at identifying adult mail in many different ways and they all bounce it or spam box it.

To get through, you have to be very, very tricky, AND have keys to all the big free email providers, which is what people use when they sign up to porn sites for the most part.


That's why I said it's a nice brand supporting activity that you can do with cancelled members.

For my own site: I send a weekly email that consistently gets 20% "open" rates. It gets 4-8% "click" rates. Obviously that's not a huge money maker, but it keeps my brand front-of-mind for expired members and members-to-be, so I find the 30 minutes it takes to write it as time well spent. I don't think the value of email can be quantified only with sales numbers. Just my
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