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Originally Posted by The Porn Nerd
Also, this thread is about paysites.
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We have a similar list to you, 35k from ex members the past few years. I don't use Ynot, I use phplist on my server so the setup is different but the situation is the same and I was in the same boat.
I have had a few shocking mailouts where we have had 1 sale per 10,000, but i've also had them as good as 1 sale for 250. When I first started, straight up 'click for a discount' emails did the trick, over time they just stopped working and cost us to send. So we went back to the drawing board and after a few hours of brainstorming me and my team had a list of ideas, some worked better than others, for example, our most successful mailout this year was a benefits and how to get the most out of the site guide email - listing all the download / stream options formats, how vids can be played on smart tvs, what interaction etc.
Other ideas included snippets of good reviews with links to the full review site so they can see it is honest. We also did a 'way back when' campaign and showed the progression of the material and quality across the years. We still do discounts, last week was black friday and was very successful but discounts are now much rarer.
It's not easy thinking of new ideas over and over, in fact its bloody hard but with a good idea we do find the rewards are still there.