Quote:
Originally Posted by Elli
For my own site: I send a weekly email that consistently gets 20% "open" rates. It gets 4-8% "click" rates. Obviously that's not a huge money maker, but it keeps my brand front-of-mind for expired members and members-to-be, so I find the 30 minutes it takes to write it as time well spent. I don't think the value of email can be quantified only with sales numbers. Just my  |
What are you using to do this?
I use Phplist and SMTP.com. A bit of a hassle, but I found email much more effective some time back, so I'm unconvinced it is still worth the hassle.