Quote:
Originally Posted by AmeliaG
What are you using to do this?
I use Phplist and SMTP.com. A bit of a hassle, but I found email much more effective some time back, so I'm unconvinced it is still worth the hassle.
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I use PhpList and play with the settings quite a bit. I manually groom my bounces almost daily to make sure I'm not sending to ISPs that think I'm spammy and I play with the delay between messages a lot until I find what works. A few months ago I rewrote the template to be more mobile friendly, and just doing that increased my open rate by 4%.