Welcome to GFY! Love your site.
Google is the cheating wife or girlfriend who swears she loves you while she's fucking the neighborhood bareback.
They are ok to deal with for non-adult issues.
SERPS are better and better I guess but we've noticed using other tools that Google SE traffic is a never ending roller coaster with them. For us.
We're in Tokyo. If you can ever use a reporter/photog in Gojira's crib let me know.