cmpmichael

There will be modest changes, but aside from an unpredictable "blue ocean" surprising everyone, everything will remain relatively the same....and that is disappointing.

I predicted the rise of mobile devices would force small/medium-sized companies to adopt platform agnostic strategies with their websites, but my prediction proved incorrect. In 2011 when I was still working for you Sean, the mobile traffic to your tube sites was eclipsing desktop. It's 2015, and program owners - who use their smartphones for everything - still ask me if they should make their website mobile.

I did a panel in September at the Prague Summit regarding content. My argument was to treat content like the music industry - music has gone down in quality. Production costs are far lower, and time-to-market is faster. It's all about the packaging and the promotion (as you have stressed in this thread). It dismayed me the number of questions fielded by owners, not producers, regarding the production and artistic elements of content, as if these are the most important elements to saving their struggling sales and churn rates.

My predictions:

- large content players like Mindgeek will mostly remain unchanged and dominate
- small/medium content players will keep slowly dying as peers cannibalize each other.
- small/medium will continue to partner with each other, but instead of looking for peers with expertise in areas that they lacked (and acquiring that expertise could help them expand and grow), they will just find partners to make modest improvements in efficiency.
- dating sites will get a little bigger and a little better
- cam sites will get a little bigger and a little better

Now that you can take a more third-person view of the industry, what are some of your predictions Sean?