01-11-2015, 05:59 PM
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Too lazy to set a custom title
Join Date: Dec 2004
Location: Vancouver
Posts: 18,638
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Quote:
Originally Posted by TheSquealer
I don't think there is a perfect answer. Really, i start with intelligence when it comes to a traffic source. You have to know who is using it, how they are using it, what they are selling and so on. You have to understand their tools and targeting options to figure out if its even possible before spending a dime. If you want to sell a porn browser that only works on windows OS, then you need to be able to target PC traffic running Windows. If you can't do that, then most of the traffic you buy will be useless. Then, if you are interested, start running tests by copying them as closely as possible Try to understand payouts and what they may be getting (payouts are negotiated if you have volume) and where you need to be to be profitable and determine if you are close enough in your testing to warrant a serious effort and investment to get close.
I look at it like this... its not about what you want to sell, its about what those users pay for. What people in adult do not seem to understand at all or even think about is "user motivation".
If a guy is looking at adult content, his preferences look something like this
1) meet a real woman that day and have sex
2) grow a larger penis thinking he can have more sex
3) learn to pick up women to have easier sex
4) join paysite and masturbate
If you look at pornhub as an example, you see 95% dating, penis pills and pickup artist stuff. Traffic prices are driven by those products, the average user cost and user lifetime value (including up sells) and so on. What works and how well it works determines traffic prices. If you want to compete, you have to have something that users are equally willing to buy and which pays just as well.
The only right answer in the end, is "test, test, test". Expect to fail. You are not buying traffic, you are buying data. You have to know whether or not you can afford to buy enough data to have meaningful and statistically significant info to make accurate determinations moving forward.
The i think the OP and most people needs to understand that starting with 1000.00, knowing nothing and then trying to buy traffic to a blog of all things is absurd.
How that likely work...
1) OP buys 20,000 clicks on traffic ads at an average cost of .05 per click ~ or $1000.00
2) 1.5% of total visitors to that page click on his ads on the blog ~ or 300.00 total clicks
3) offer converts at 1:750, paying $35.00 per sale
4) total profit in this VERY optimistic scenario -$965.00
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Do you do any mainstream media buying?
One thing I was curious about is with adwords. You can use tools like SemRush to look at every single ad a competitor has up on adwords, and their exact keywords/ad copy/landing page etc
Wouldn't that make it extremely easy to copy peoples campaigns?
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