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Originally Posted by InfoGuy
ICANN set the UDRP rules to require a trademark. For a UDRP to be successful, all 3 elements of Paragraph (ix) must be established.
I'm not a lawyer, but I could see the domain being used for other classes, giving the Respondent legitimate rights. A major hurdle the Complainant will encounter is the term "max hardcore" is descriptive. As max is commonly used as an abbreviation for maximum, max hardcore is simply a shorter version of maximum hardcore. Assuming the term qualifies for trademark protection, as there is no live trademark currently registered with the USPTO; it doesn't have the strength of a coined trademark like Pepsi or Starbucks.
Playing devil's advocate, MaxHardcore.com could be used to describe a high intensity exercise training program or a mixed martial arts fighting league. With that being said, it's unlikely a mainstream company will want the stigma attached to the domain from it's prior use.
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"Max" is also short for a name, as in Maximilian.
Quote:
Originally Posted by OneHungLo
Max could easily show he's been in business for x amount of years selling their videos worldwide under the name max hardcore and that right there alone would probably be good enough for them.
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Bingo.