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I really wish the billers would chime in for these threads.
There was one biller years and years ago who accidentally emailed me a spreadsheet of how their customers were doing, instead of a spreadsheet of their volume discounts.
I was shocked at the numbers because I thought I was doing okay, but not at all near potential, only most of their clients were pulling in waaaaaay less than my okay numbers. At the same time, there were some model-run sites which were always crying poor and asking people to give them free content/design/hosting/etc. and they were doing okay.
That was just a small sample, but it really underlined for me that perception without hard numbers allows only very fuzzy forecasting.
For example, a lot of people perceive Vivid as really big, but the professional financial services estimate their gross at only $5 million a year. These are educated estimates, but Vivid is a private company, so I wouldn't take that as 100% definite.
Most pay sites are owned by private companies, so it is hard to find comparables. Paysite owners can make educated guesses, but extrapolating from a very limited data set.
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