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Not to sound like Paul Markham - tho maybe he would take the alternate view anyway - but it's all about traffic. Content yes yada yada. But if we're talking major numbers with paysites then we are talking major traffic and very high conversions.
So what is a lot of traffic? There's not a paysite out there that gets even 100K a day in unique visitors. So let's say half and the paysite gets 50k in daily uniques. With a conversion ratio of 1:500 (super good these days) that would be 100 Joins a day (not counting rebills).
So 2800 a month. Fuck, let's even it out to 3k.
3,000 Members paying...what price point? That makes a difference so I will just pick a common one... x $24.95 (round it off to 25 bucks) for a total of: $75,000 a month x 12....so: $900,000 a year. Again, this is just Joins, not rebills. (Also not counting 3 and 6 month, and yearly, Memberships. Ay yi yi!)
OK so how many paysites are raking in $1 mil+ a year? CAN you get 50k a day in unique visitors and convert them at 1:500 (and keep them long enough to rebill)?
So many factors. Adjust accordingly. LOL
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