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Old 01-23-2015, 02:51 PM  
SpyCam
PoiSEO.com
 
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Join Date: Apr 2001
Location: PoiSEO.com
Posts: 1,201
Links do matter: good links on authority sites (placed in content with value to the user) help, bad links on shitty sites (placed in footers, sidebars and link farms) hurt.

Keywords are still important, but we're going towards semantics and meaning/idea driven content...
Even with the best keywords your content could bring the wrong meaning...

A general rule: make excellent content and the links will come.
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