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It really depends on the writer's ability to deliver. Straight up.
Does he/she meet the end needs of the business with the work they claim to provide? Do you both respect each other enough to come up with a fair price point? I understand some writing companies have a flat rate, but I like to negotiate every time because I find clients needs are different, even though the tasks can be similar to the ones I've done in the past.
I always try to show some of my previous sample work and I ask the client to give me a writing task to complete early on. This shows them I'm likely a good fit for the job (unless, once in a blue moon I'm just not the style they're looking for).
With that being said, yeah, rates vary from 0.01-0.10 c per word in my experience. Does the work need research? +$ Does your task take the majority of my work day? +$ Is it long term work? -$ Do you have a large quality order? -$ There is no standard price in my opinion.
Good luck. There's a few good writers posting in this thread already.
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