Quote:
Originally Posted by MakeMeGrrrrowl
Doesn't it make more sense to improve upon what you already have than to keep starting over?
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In some cases, yes. But in many, many cases, no. Why? Because often websites "find their level" and you end up spending 100% of your time trying to improve revenue by 10% when you could take that same energy/time/focus and launch a new product to sell.
In my research, even the "big" sites/companies also have a myriad of other smaller sites. You may not know it's owned by them but they have them. Why would they do that if their one big site was endlessly scale-able?