Quote:
Originally Posted by MakeMeGrrrrowl
Doesn't it make more sense to improve upon what you already have than to keep starting over?
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Depends on how bad you have mucked it up and what the new branding may accomplish.
Rebranding - Wikipedia, the free encyclopedia
You continue to use your infrastructure or back-end development and present a fresh face to the world. This is not to be confused with a site redesign or cosmetic approach.