So most of my sites have a high bounce rate. I want to improve it but I really don't know how.
One option is making them mobile friendly which might make visitors stick around a bit longer and in doing so decrease the bounce rate.
I then read this:
Quote:
Before we can fix our bounce rate, we have to fully understand what bounce rate is. Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website. If you look into your Google Analytics, you will see a percentage. If you?re average bounce rate, for example, is 75%, this means that 75% of the people who come to your website leave after only viewing the page they entered on, whether it was your homepage or an internal page.
What this all boils down to is the fact that your website isn?t retaining its visitors. People are coming to your site and either finding what they want but not anything else or not finding what they want at all. The key is to make sure that once visitors land on a page, they are drawn to visiting even more pages throughout your site.
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The above quote is from KISSmetrics and I have bolded the important bit.
Basically, what they are saying is that my site has a high bounce rate because it's not retaining visitors (because they don't browse other areas of the site).
Could it not be though that when a visitor searches for something they find exactly what they want on my site and leave?
In this case my bounce would be high but I am giving the visitor what they want?