Thread: Business Bounce Rate
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Old 02-03-2015, 07:54 PM  
Relentless
www.EngineFood.com
 
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Join Date: Aug 2006
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Quote:
Originally Posted by clickity click View Post
Holy Fuck that's a big drop. I can't imagine that!!
One of my sites is black background with white text.
You would be shocked how much things like text, interface, color scheme and simplicity matter to your human visitors. Also keep Pathing in mind....

Are people reaching the best page of your site to fit their interests, or are they just reaching * A * page of your site that may not be best suited? Look at your internal link structure... Then ask yourself, if someone comes to this page and gets exactly what they want, am I doing a good job of offering them what they will likely want to see next? Creating a logical path through your content is like setting down bread crumbs for them to follow from page to page to offer to sale... not doing that is like saying "here, take whatever you came here for and go away" which always yields a higher bounce rate.
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