Quote:
Originally Posted by mopek1
So light page and dark text dropped your BR from 75% to less than 1% ?
What else do you think was relevant to the lowering of your BR design-wise?
Finally, have you profited a lot more because of this?
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I really wish I knew.
I went from using Thesis theme/framework to a custom Canvas theme. Many people had previously told me the site looked "cluttered" before but I kept an identical layout. I thought the font sucked so I changed to one that is more easily read. At this point, I can only guess but there's no denying that whatever I did made a massive improvement.
Yeah, it's making more now. However, that site makes it's money from ads and I also changed the ad system to automatically refresh the ads without requiring a new page load. This increased the impressions many times over.
I rarely log into Google Analytics and didn't realize there was a graphic available for the bounce rate. Here is 2014.
